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February 8, 2010
Building Better Cars and Better Customer Relations.
Hyundai has been getting a lot of attention these days as a company that cares about its customers and part of this success can be credited to social media marketing. By integrating a customer relationship management (CRM) strategy with social media along with their traditional marketing, Hyundai has branded itself as an altruistic company that really does care about its’ customers. In fact – Hyundai has jumped ahead of every other car manufacturer in the critical customer satisfaction index (CSI) category. Here are a few examples how Hyundai is applying their social media marketing strategy in key parts of their business and how it is paying off.
Promotion
Hyundai’s Assurance Program began in early 2009 when the economy was at its worst and unemployment was rising rapidly. The Hyundai Assurance Program promised that if you got laid off from your job, you could return your car and not even have to worry about honoring the rest of the note payable. The promotion was innovative but coming from a major car corporation was it believable? The attention the campaign received from the press and from many blogs and websites was skeptical.
Hyundai began promoting the idea on Facebook and Twitter. They asked everyone to buzz and tweet about it and people responded with enthusiasm. The idea of social networking for business exposure is not new but the strategy was extraordinary because it laid the groundwork for the campaign and gave it credibility. It was a brilliant way to market a promotion that really did work. Sharing this information on Facebook and Twitter turned out to be a big plus for the car company’s marketing campaign.
Hyundai sales are up 6.2 percent through November 2009. This marks the eleventh consecutive month of year-over-year gains in retail market share by Hyundai. The Hyundai Assurance Program is without doubt one of the reasons their sales have increased this year while other car manufacturers have floundered.
Corporate Responsibility
Zafar Brooks, Director of Government Relations and Diversity Outreach at Hyundai, has a refreshing perspective on the value of social media when combined with corporate outreach programs. The Hyundai “Hope on Wheels” program fights pediatric cancer by funding cancer research programs across the country. Brooks understands the importance of authenticity and relevance in social media outreach, particularly on behalf of corporate charitable programs.
He said: “Consumers are more sophisticated now — corporate social responsibility programs are no longer something that is ‘nice’ to do, but it’s expected of the company,” noted Brooks. “Simultaneously, consumers will smell-out what is not authentic — Hope on Wheels isn’t advertised, but is part of the news we share with our brand loyalists,” he said. “It is a part of our story because it is a part of who we are and what we are about. Social media should be authentic and organic.”
Mr. Brooks added, “Brand leaders must align themselves with a cause that is consistent with corporate values so they can illustrate their relevancy. Leadership has to establish the priorities around which we stand and make it part of our messaging point.”
Brooks concluded: “All social media should link together with a common objective to develop a program based on who we want to talk to about what we want to accomplish. Social media outreach must be part of a cohesive approach. Consumers will smell-out what is not authentic!”
Aftermarket
Hyundai Aftermarket recently announced the launch of a new social media campaign. The goal was to give Hyundai owners a new way of finding content on the internet about modifying their vehicles. The interactive social media campaign involves additional features being built into the Hyundai forum that owners can use effectively to get the word out about what they are doing to make their cars stand out from the rest. Twitter accounts and Facebook “Fan Pages” have been built so that owners can follow live updated news feeds about Hyundai Aftermarket as well.
“Finding important and relevant information is not easy when you are unfamiliar with how to perform certain modifications,” said a Hyundai spokesperson. “Having a forum and website where answers to important questions are laid out for you, would help with modifying your Hyundai to its highest potential.”
While the site has been branded as the “web’s most premier Hyundai forum” and currently is the oldest Hyundai forum on the internet, it has been designed for both the amateur and professional car enthusiast in mind. The site is built on the principle of being very easy going and helpful to anyone who may or may not know a lot about Hyundai’s. Users register for free and can partake in discussions about Hyundai Accents, Tiburons, Elantra’s, Sonata’s, Santa Fe’s and the all new Hyundai Genesis.
In addition to providing great technical content, hyundaiaftermarket provides great off topic discussions ranging in everything from technology to music & movies to even food and health/nutrition.
Hyundai has been getting a lot of attention these days as a company that cares about its customers and part of this success can be credited to social media marketing. By integrating a customer relationship management (CRM) strategy with social media along with their traditional marketing, Hyundai has branded itself as an altruistic company that really does care about its’ customers. In fact – Hyundai has jumped ahead of every other car manufacturer in the critical customer satisfaction index (CSI) category. Here are a few examples how Hyundai is applying their social media marketing strategy in key parts of their business and how it is paying off.
Promotion
Hyundai’s Assurance Program began in early 2009 when the economy was at its worst and unemployment was rising rapidly. The Hyundai Assurance Program promised that if you got laid off from your job, you could return your car and not even have to worry about honoring the rest of the note payable. The promotion was innovative but coming from a major car corporation was it believable? The attention the campaign received from the press and from many blogs and websites was skeptical.
Hyundai began promoting the idea on Facebook and Twitter. They asked everyone to buzz and tweet about it and people responded with enthusiasm. The idea of social networking for business exposure is not new but the strategy was extraordinary because it laid the groundwork for the campaign and gave it credibility. It was a brilliant way to market a promotion that really did work. Sharing this information on Facebook and Twitter turned out to be a big plus for the car company’s marketing campaign.
Hyundai sales are up 6.2 percent through November 2009. This marks the eleventh consecutive month of year-over-year gains in retail market share by Hyundai. The Hyundai Assurance Program is without doubt one of the reasons their sales have increased this year while other car manufacturers have floundered.
Corporate Responsibility
Zafar Brooks, Director of Government Relations and Diversity Outreach at Hyundai, has a refreshing perspective on the value of social media when combined with corporate outreach programs. The Hyundai “Hope on Wheels” program fights pediatric cancer by funding cancer research programs across the country. Brooks understands the importance of authenticity and relevance in social media outreach, particularly on behalf of corporate charitable programs.
He said: “Consumers are more sophisticated now — corporate social responsibility programs are no longer something that is ‘nice’ to do, but it’s expected of the company,” noted Brooks. “Simultaneously, consumers will smell-out what is not authentic — Hope on Wheels isn’t advertised, but is part of the news we share with our brand loyalists,” he said. “It is a part of our story because it is a part of who we are and what we are about. Social media should be authentic and organic.”
Mr. Brooks added, “Brand leaders must align themselves with a cause that is consistent with corporate values so they can illustrate their relevancy. Leadership has to establish the priorities around which we stand and make it part of our messaging point.”
Brooks concluded: “All social media should link together with a common objective to develop a program based on who we want to talk to about what we want to accomplish. Social media outreach must be part of a cohesive approach. Consumers will smell-out what is not authentic!”
Aftermarket
Hyundai Aftermarket recently announced the launch of a new social media campaign. The goal was to give Hyundai owners a new way of finding content on the internet about modifying their vehicles. The interactive social media campaign involves additional features being built into the Hyundai forum that owners can use effectively to get the word out about what they are doing to make their cars stand out from the rest. Twitter accounts and Facebook “Fan Pages” have been built so that owners can follow live updated news feeds about Hyundai Aftermarket as well.
“Finding important and relevant information is not easy when you are unfamiliar with how to perform certain modifications,” said a Hyundai spokesperson. “Having a forum and website where answers to important questions are laid out for you, would help with modifying your Hyundai to its highest potential.”
While the site has been branded as the “web’s most premier Hyundai forum” and currently is the oldest Hyundai forum on the internet, it has been designed for both the amateur and professional car enthusiast in mind. The site is built on the principle of being very easy going and helpful to anyone who may or may not know a lot about Hyundai’s. Users register for free and can partake in discussions about Hyundai Accents, Tiburons, Elantra’s, Sonata’s, Santa Fe’s and the all new Hyundai Genesis.
In addition to providing great technical content, hyundaiaftermarket provides great off topic discussions ranging in everything from technology to music & movies to even food and health/nutrition.
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February 7, 2010
What is Social Media Optimization?
Social media optimization (SMO) consists of a set of methods for generating traffic on any website through social networking websites, business networking websites, online communities and blogs (macro blogging as well as micro blogging). These methods exploit the customer base that the target social media / business networking website already have and belong to common interest group with the website that is being promoted.
We all are aware of the social networking websites like orkut, facebook etc. These websites provides platform to interact with other users, create groups for common interest, share ideas, share profiles and many more.
How can SMO benefit me? SMO is a great tool due to its penetration in the target markets. It does not cost money to run a SMO campaign. SMO is a good tool for branding SMO can do wonders for direct sales, direct marketing of products and services What are various methods for SMO? Creating RSS feeds Placing Social News buttons Setting up a blog (Macro Blogging-e.g. blogger.com , wordpress.com) Micro blogging through twitter Incorporating functionality to add third party community tools like videos, images (youtube.com) Active participation in community forums and discussions with meaningful inputs
List of websites which can be helpful in Social Media Optimization
http://www.orkut.com http://www.facebook.com http://www.linkedin.com http://www.blogger.com http://www.myspace.com http://www.digg.com http://www.stumbleupon.com http://www.xing.com
Measuring ROI for Social Media Optimization (SMO)
Measuring ROI is important in any marketing campaign / advertising campaign you undertake. Similarly in SMO too it is important as based on this one can allocate efforts and invest time in sustaining the efforts.
Again, the goals matter in computing ROI for SMO campaign. The goals can be
Generating direct sales Brand Building Generating Leads etc.
For generating direct sales, one can incorporate small software code to detect the source of traffic and associate it with sales if any comes from the visits.
For brand building, one needs to follow the depth of penetration in business / social networking website.
Summary: SMO can be a very useful tool to generate the traffic for any website if used effectively. There is no cost associated with SMO methods but it requires sustained efforts for generating quality leads.
Social media optimization (SMO) consists of a set of methods for generating traffic on any website through social networking websites, business networking websites, online communities and blogs (macro blogging as well as micro blogging). These methods exploit the customer base that the target social media / business networking website already have and belong to common interest group with the website that is being promoted.
We all are aware of the social networking websites like orkut, facebook etc. These websites provides platform to interact with other users, create groups for common interest, share ideas, share profiles and many more.
How can SMO benefit me? SMO is a great tool due to its penetration in the target markets. It does not cost money to run a SMO campaign. SMO is a good tool for branding SMO can do wonders for direct sales, direct marketing of products and services What are various methods for SMO? Creating RSS feeds Placing Social News buttons Setting up a blog (Macro Blogging-e.g. blogger.com , wordpress.com) Micro blogging through twitter Incorporating functionality to add third party community tools like videos, images (youtube.com) Active participation in community forums and discussions with meaningful inputs
List of websites which can be helpful in Social Media Optimization
http://www.orkut.com http://www.facebook.com http://www.linkedin.com http://www.blogger.com http://www.myspace.com http://www.digg.com http://www.stumbleupon.com http://www.xing.com
Measuring ROI for Social Media Optimization (SMO)
Measuring ROI is important in any marketing campaign / advertising campaign you undertake. Similarly in SMO too it is important as based on this one can allocate efforts and invest time in sustaining the efforts.
Again, the goals matter in computing ROI for SMO campaign. The goals can be
Generating direct sales Brand Building Generating Leads etc.
For generating direct sales, one can incorporate small software code to detect the source of traffic and associate it with sales if any comes from the visits.
For brand building, one needs to follow the depth of penetration in business / social networking website.
Summary: SMO can be a very useful tool to generate the traffic for any website if used effectively. There is no cost associated with SMO methods but it requires sustained efforts for generating quality leads.
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January 30, 2010
As a self-confessed football obsessive, I need to be able to access live broadcasts of the top games wherever I am. Sometimes it’s not always possible to find somewhere that shows the particular match I want to watch but thanks to technological advancements and www.watch-football.net I can now watch almost any match I wish through a live football stream.
With the help of the internet and some networking facilities, I am able to watch streaming live football via my computer in the office and my laptop should I be stuck in a hotel room somewhere. Being able to watch any one of a number of football matches being broadcast on a particular day is all well and good, but this article tries to explain how it’s done for the more inquisitive natures out there.
To understand how live football streams work, you first need to understand a little bit about networking. In its most simple form, networking is one computer exchanging data with another computer. To be really simplistic, there isn’t a lot of difference between this and mailing a letter.
The first computer addresses a piece of information to another computer and then sends it across the cable that connects computers to one another. The second computer checks the addresses of all of the messages coming by and reads only the messages addressed to it.
Live football stream is achieved with the help of streaming media you can download the streaming media at www.watch-football.net . This concept is not as foreign as it sounds and it simply acts like an ordinary television or a radio broadcast that streams live football matches. When you wish to view a certain live football stream, a programme called a “streaming media server” breaks up the desired file into pieces called “packets”.
These packets race across the Internet one at a time and get reassembled back into your computer the same way. Providing you have a fast internet connection and the server is not overloaded, the live football streams will begin playing instantly on your PC and the file size is generally small.
Unfortunately, like most good things, there is a drawback to using football streams to get your fix of live action. Since it is live and should be delivered just in time across the potentially unpredictable internet network, quality is sacrificed in order to enhance speed and performance. Even though the main use of streaming video is web delivery, this type is not suited for local presentations.
To view live football steams, your computer requires a special program, called a streaming media plug-in. These plug-in programs are generally free and can be downloaded from www.watch-football.net.
The difference between downloading video from the internet and watching a live football stream is that the user doesn’t need to wait for the entire media file to download before it can get viewed. While the quality may not be perfect, a live football stream appears to begin to play almost instantly.
It is possible to Watch Live Football Online on the internet.
http://www.watch-football.net
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