Streaming Media Business

Internet Marketers from numerous sectors of the industry are flocking to social media marketing as a means to enhance online exposure and traffic generation.  These four easy steps are a solid foundation for any beginner who’s looking to capitalize on social media.

1.Make Tagging and Bookmarking Easy

Including content features such as quick buttons to “add to digg” is just one way to make the process of page tagging easier.  Also make sure your pages have a list of relevant tags and suggested notes for a hyperlink.  This is key since those links will appear automatically when someone tags a site.  You should allow for social bookmarking, not just on your homepage but also on subsequent pages wherever content is posted.

2. Become a User Resource

Seek to enhance the overall value to users by adding outbound hyperlinks that lead to other marketers pages.  When done correctly, you present yourself as a non-bias leader and information source.  This helps social media optimization when others link to your social site and tag is as helpful.  Overtime, your content will become more relevant to large search engines.

3. Reward Helpful Users

The most valuable social media participants are those who actively influence a given community.  They seek out opportunities to assist others by contributing your experience or expertise.  In return, try to elevate them by promoting their business or brand to your following.  A brief email or direct message describing your sincere appreciation and belief in their contribution can go along way in building online relationships.

4. Participate in Content Creation

Social media is a two-way street.  Don’t just rely on receiving information other community members.  Reciprocate by adding value through free advice, recommendations or tools have you.  You’ll find that certain content naturally spreads socially regardless of the industry or product.  Whether it is creating widgets, making people laugh, or writing a term paper, it can be all be accomplished socially.  Know what type of content can work for you and create it.

Conclusion

While the packaging of social media may be in a constant state of flux, these four pervading principles are good rules of thumb by which to operate online.  Remember that text content is still paramount in optimization, however, integrating good content with a more personal and social element is a winning combination.

Globalization, State, Mass Media and Human Rights

                                                                                                 

‘The care of human life and happiness, and not their destruction, is the first and only object of good government’……………  Thomas Jefferson.

‘The 20th century has been characterized by three developments of great political importance: The growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting corporate power against democracy’.……………Alex Carey

‘States are not moral agents, people are, and can impose moral standards on powerful institutions’……………Noam Chomsky

‘When I give food to the poor, they call me a saint. When I ask why the poor have no food, they call me a communist’……………Dom Helder Camara

Human Rights:

Human rights are universal, indivisible and interdependent. Human rights are what make us human. When we speak of the right to life, or development, or to dissent and diversity, we are speaking of tolerance. Tolerance will ensure all freedoms. Without it, we can be certain of none.

Human Rights are:

The rights that someone has simply because he or she is a human being.

•         Universal

•         Interconnected

•         Indivisible

Common Myths about Human Rights:

•           Human Rights are the same as civil rights.

•           Human Rights violations occur only in poor, foreign countries.

•           Human Rights are only concerned with violations.

•           Only adults and lawyers can understand the significance of Human Rights.

•           Human Rights are only legal rights.

•           Both Rights and Responsibilities

Universal Declaration of Human Rights:

The Universal Declaration of Human Rights (UDHR) was drafted by the UN Commission on Human Rights chaired by, then first lady, Eleanor Roosevelt.  The UDHR was adopted by the 56 member nations of the UN General Assembly on December 10, 1948. 

December 10th is now celebrated around the world as International Human Rights Day.  There are now188 member states in the United Nations that, upon membership, agreed to educate their citizens about the principles of the UDHR. Most of these countries have incorporated the principles of the UDHR into their constitutions.

Five Primary Categories of Human Rights:

•         Civil Rights

•         Political Rights

•         Economic Rights

•         Social Rights

•         Cultural Rights

Human Rights Education:

          Human rights Education is necessary for each and every one in the society. By knowing human rights it is possible to follow rules & regulation and rights & duties.

•         Produces changes in values and attitudes

•         Produces changes in behavior

•         Produces empowerment for social justice

•         Develops attitudes of solidarity across issues and nations

•         Develops knowledge and analytical skills

•         Produces participatory education

 

Globalization:

Globalization is the tendency of businesses, technologies, or philosophies to spread throughout the world, or the process of making this happen. The global economy is sometimes referred to as globality, characterized as a totally interconnected marketplace, unhampered by time zones or national boundaries. The proliferation of McDonalds restaurants around the world is an example of globalization; the fact that they adapt their menus to suit local tastes is an example of globalization (also known as internationalization), a combination of globalization and localization.

Globalization and Human Rights:

Globalization—the growing interpenetration of states, markets, communications, and ideas across borders—is one of the leading characteristics of the contemporary world. International norms and institutions for the protection of human rights are more developed than at any previous point in history, while global civil society fosters growing avenues of appeal for citizens repressed by their own states. But assaults on fundamental human dignity continue, and the very blurring of borders and rise of transnational actors that facilitated the development of a global human rights regime may also be generating new sources of human rights abuse. Even as they are more broadly articulated and accepted, the rights of individuals have come to depend ever more on a broad array of global actors and forces, from ministries to multinationals to missionaries.

Globalization is a package of transnational flows of people, production, investment, information, ideas, and authority (not new, but stronger and faster). Human rights are a set of claims and entitlements to human dignity, which the existing international regime assumes will be provided (or threatened) by the state. A more cosmopolitan and open international system should free individuals to pursue their rights, but large numbers of people seem to be suffering from both long-standing state repression and new denials of rights linked to transnational forces. The essays in this volume show that the challenge of globalization is that unaccountable flows of migration and open markets present new threats, which are not amenable to state-based human rights regimes, while the new opportunities of global information and institutions are insufficiently accessible and distorted by persistent state intervention.

The effect of globalization on state-based human rights violations will depend on the type of state and its history. In newly democratizing countries with weak institutions and elite-controlled economies (Russia, Latin America, and Southeast Asia), the growth of global markets and economic flows tends to destabilize coercive forces but increase crime, police abuse, and corruption. Global mobility and information flows generally stimulate ethnic mobilization, which may promote self-determination in responsive states but more often produces collective abuses in defense of dominant-group hegemony. On the other hand, the same forces have produced slow institutional openings by less fragmented single-party states (like China and Mexico). In much of Africa, globalization has ironically increased power vacuums, by both empowering substate challengers and providing sporadic intervention, which displaces old regimes without consolidating new ones. Some of the most horrifying abuses of all have occurred in the transnationalized, Hobbesian civil wars of Sierra Leone, Angola, and the Congo.

Centre for Globalization:

The Yale Center for the Study of Globalization uses a variety of means to explore globalization and promote the flow of ideas pertinent to our core issues. The activities organized by the YCSG are designed to interconnect in ways that will further the Center’s mission and enable us to achieve our goals.

Activities range from public lectures to international conferences to multidisciplinary roundtable discussions. YCSG connects the academy and policy worlds by bringing scholars and experts from outside the University to interact with fac
ulty and students in workshops, panel discussions and colloquia, and organizes at least one major conference each year to explore an important aspect of globalization. A highly visible role of the Center is to bring key leaders in international affairs to campus to make a major public address.

The Center has initiated a program to bring distinguished visitors to Yale for periods of up to one year to complete a project or collaborate on a body of work. Visitors will represent a range of backgrounds and experiences, from researchers and practitioners to distinguished former government officials.

YCSG has developed and continues to cultivate collaborations with multilateral institutions, international and global organizations, and individuals who through their work in academia or public policy contribute significantly to the globalization debate.

          It is necessary to establish such type of centre in our university also. In the modern generation also computer literacy is very low in our community. It is very sad thing that our students have no interest to learn computer education. Without computer it is not possible to share opinions of other country citizens.

Amnesty International:

Amnesty International is a world-embracing movement working for the protection of human rights. It is independent of all governments and is neutral in its relation to political groups, ideologies and religious dividing lines.

Amnesty  International  was  founded  in 1961 by Peter Benenson, a British lawyer. It  was  originally  his  intention  to  launch an appeal in Britain with the aim of obtaining an amnesty  for  prisoners of conscience all over the world. The committee working  for  this  cause  soon  found that a detailed documentation of this category of prisoners would be needed. Gradually they realized that the work would have to be carried   out on a more permanent   basis;  the  number  of  prisoners  of  conscience  was  enormous  and they were to be found in every part of the world.

Amnesty international organization protecting the human rights through out the world. It gives ranks for protecting human rights to each and every country in the world. In Asia our rank is best when compared to other neighbouring countries.

Role of mass media in protecting Human Rights:

          Now we are living in the modern technological world. It is easy to know any type of things with in seconds through out the world. Audions of televisions and internet users increasing day by day. It is easy to protect human rights with the help of mass media. Mass is called as fourth estate. With the help of mass media it is easy to motivate about human rights each state of the citizens in the world. Our daily news papers focusing on human rights. It is true that government of the each states in the world have  take good  steps to protect human rights because of mass media. It is very important the Poets, Writers and Journalists should take care to protect human rights through their poems, books, novels and articles.

Conclusion:

          Swamy Vivekananda said “We want that education by which character is formed, strength of mind is increased, the intellect is expanded, and by which one can stand on one’s own feet”. It is true. It is our Government duty to give such type of education for each and every student in the country. Through education only we can solve all types of problems. Through education it is easy to motivate peoples about moral values and human rights. Education gives knowledge, strength and creativity. By proper using of technology, it is possible to India to become developed country in the world in future. ‘Save human rights and give safe life to every one’ .

 

*****

 

 

You may have noticed a lot of coverage over the past couple of years about the rapid growth of social networks and how they are changing the way we communicate?

Perhaps, you have also stumbled across one of the many articles professing how to ‘double your sales’ with Twitter or Facebook and maybe feel you have missed the boat with your own marketing?



But, it’s actually worth asking the question as to whether marketing through social media actually works in the first place, and, if it does, how can you make it work for your business?

The Changing Face Of The Web

Many social media web sites have been built on the back of a technical evolution on the Internet – something paraphrased as “Web 2.0”. It’s a term that many marketers talk about with great authority and it is used in many different contexts. But, what exactly is it?

In the early days of the Internet, a website contained words and pictures – like a magazine or brochure – and it wasn’t an interactive environment. But, with the advent of Blogging, Wikis and commenting (to name but a few) we can all get involved with conversations online by writing (and publishing) directly onto web pages.

We can easily create our own Facebook profiles, Blogs and Twitter accounts and share information with people who have similar interests. For this reason, Web 2.0 is often referred to as the read/write web.

Of course, one of the main reasons social networking has become mainstream so quickly is that many of the websites don’t charge – they are free to use.  Companies looking to raise their profile online have taken advantage of this to promote their profile to a whole new audience, often in an inappropriate way.

When it comes to marketing your business through social networks, are people even talking about your brand in the first place? Are they discussing your industry? If so, where are those conversations taking place so you can join in and raise your profile too?

Getting Specific

As with most marketing case studies, many of the success stories you will read about are consumer brands; brands that people want to talk about; brands with a mass market.

From this feedback, companies from all sorts of industries have picked up on the buzz and started Twittering, Blogging and setting up their Facebook fan groups, and, because the cost of entry is virtually zero, it’s not just the big boys. Startups and small businesses have also jumped on the bandwagon.

Move into the business-to-business space and getting your voice heard becomes somewhat harder than the success stories suggested it would be. Who wants to talk about widgets or your bespoke niche service, especially when so many other companies occupy the same space? It’s like exhibiting at a huge trade show with all your competitors setting up a stand right next to you.

Interestingly though, some people do want to talk about the same thing as you and may be interested in hearing what your company has to say. The key is to find out where the most appropriate conversation is taking place and to then to understand how that conversation is taking place.

Conversation Marketing 

With Web 2.0 technology everybody can have a voice. So the way you engage with people through social media works very differently from traditional offline marketing. If you say the wrong thing in the wrong way, people have the right to reply and, in terms of reputation, they may have a lot less to lose than you and potentially a much larger audience listening to them. Treading carefully and mixing with the right people becomes even more important. 

Business marketers in the social space often overlook rules of interaction and social etiquette. They try to sell too quickly and too aggressively without gaining trust, looking to control conversations and relationships. But let’s face it, who wants to stop around and listen to the person controlling the conversation in the real world? Why on earth would we put up with it any more online?

In fact, in the social space we can un-follow, de-friend and block at the click of a button; the relationship gone in a second, along with trust in your brand. It’s happening to a lot of marketers in the social space – no-one is listening to them because they have nothing that people want to hear. 

Creating Trust 

Creating a successful marketing strategy using social networks requires the ability (and patience) to develop trust with people. Like many marketing techniques, it’s a case of creating your pipeline of new relationships and developing them over a period of time – not pushing the sale from the outset.

Gaining initial trust is essential. 

One trust-building strategy for social media marketing – whatever your industry – is to answer the questions that people want (or need) the answers to. If you can engage your audience with relevant information, they will not only buy into you, they will also spread the word – your word. 

Platforms such as Blogs, Twitter and LinkedIn allow you to demonstrate your product and industry knowledge in an open forum. Of course, you can also create relevant links to your website through these platforms to drive traffic to your website and increase your brand profile – as long as you are subtle in your approach. 

Developing Relationships 

Then, as people begin to trust your social profile, you can begin to drive them through to the next step in developing the relationship. For instance, why not ask them to subscribe to your e-mail marketing? 

This overcomes audience apathy. If you have developed enough trust in your social relationship, leverage it to a medium whereby the onus is not on your audience to collect the message, rather on you to send a relevant and regular message – the next step in developing further trust, and one step closer to delivering a customer to your sales team. 

But beware. As in any personal relationship, trust can be lost in an instant if you say the wrong thing. Keeping one eye on the end game and never abusing the relationship is an absolute must. 

Where Do You Start? 

Having a strategy for your social profile is often overlooked but is essential to give you focus with your approach. Questioning your objectives is essential: 

Should your profile be you (as a person), your CEO, or your company? Who will gain the most trust and credibility online? Which social platform is the most appropriate to focus on? Where are your existing customers? Why not ask them how they use social media? What are you going to talk about? What do you want to be recognized (and found) for? By sticking to a subject (however niche), you can become an acknowledged expert. How much personality should come through? Is it yours, or your company tone-of-voice? 

Setting up a profile in any of the social networks is a straightforward process and often free. It pays to explore the media to see if the audience is right for your business and be prepared to switch off your efforts if they do not yield any results. 

Summary 

There is no doubt that engaging people on the right social media platform can help you reach a new audience and increase your online profile.

The challenge is to create a focused strategy aimed towards a specific audience and engage them in a conversational dialogue to encourage trust.

Only when you have gained trust can you leverage the relationship and lead the conversation to the next level. Where many marketers want quick wins, social media is much more of an effective marketing medium if you are not pushing too hard. So, you may have to be prepared to wait until trust has developed. 

T
hat said, when your pipeline begins to fulfill itself, social media offers a very sustainable route to generate awareness and, ultimately, potential new sales leads.