Streaming Media Business » Business Of Media

Using Social Networking Media To Grow Your Business

admin — Sat, 14 Aug 2010 01:37:12 +0000

It doesn’t matter what you sell. You can still leverage social media to attract more buyers to your site, build a customer list and sell more often.

One of the biggest issues most marketers face is knowing how to attract the right type of traffic for their products, services and affiliate programs. Social marketing and Web 2.0 are here to stay for they have impacted more lives, and reached many times more people than tools such as search engines and web pages. Social networking sites are based on getting likeminded people to do good and it is possible to use the platforms to just talk to people and in the process “sell goods without selling”.

I am giving you some basic “Social Networking” tips that you can tap into them which I find work pretty well. With any marketing, it’s important to stay on top of it as much as possible. However with social networking, it’s almost a job in of itself as you have to maintain so many sites. Don’t get me wrong, the work you put in to some social networking sites can be worth your time to gain friends, followers and etc if you apply what you’re doing appropriately.

You know that what you offer is spectacular, but if other people don’t know that, you’re going to have a really difficult time growing your business. Social networking platforms such as MySpace, Facebook and HubPages allow you to form relationships with people instantaneously. In social networking your connection with people is permission based and you establish your global presence. This is just another form of advertising you and your business and for free. The advantage you have with social media marketing over the traditional marketing is that your potential customer gets to know who you are and you begin to build trust. People buy from those they trust. Thus if they do buy, it is because of you, not the company you represent nor the products they don’t desire.

Here are some basic tips to help you get started to position yourself as an expert within your business niche.

1. You would want to consider choosing a few social networks you enjoy and/or who rank the highest and stick to those. Don’t try to do them all. Otherwise you have another full time job! MySpace is number one at the moment and falling in second place is Facebook. Hubpages, Linkedin and StumbleUpon are other ones high up there to consider. A few of my friends recommend Twitter. Apparently it is rated high in the U.S. Twitter is a micro-blogging platform where you can send out short messages to your readers. You can get flashy with Squidoo where you can create fantastic looking photos or videos on your lens.

2. Don’t just sign up without planning to participate to some degree. It is your participation that gets people to know you and build trust.

3. Make sure to fill out your profile information, the real personal you so that your potential customer gets to know who you are and you begin to build trust. Photo and web links are very important.

4. Once you have set yourself up, now it is time to socialize. You may post an article that is factual, relevant and helpful to your readers on some sites.

5. Surf around for others in the same field as you and make some friendships.

6. Give positive comments or shout about their blogs or sites.

7. Post a few ’shouts’ a week and keep them public.

8. When someone follows you and asks for friendship, use your best judgment to do it back to them.

9. Keep your social networks fresh and don’t leave them outdated. I confess I fail to do this sometimes.

10. When you ’shout’ or post updates don’t make them about “come buy or view my products or business”. Instead give some relevant free tips or advice that are helpful for others to participate.

11. Set up a blog and post articles (best to write your own articles) so that others are aware of your websites. You can use Wordpress or Blogger (both are free) to shine your expertise. A blog allows you to write short articles on topics pertinent to your customer base. Just make sure you write articles that have useful content to the readers so that they will keep coming back for more.

12. Participate in community forums that you enjoy. This will drive you some traffic.

Hope this helps.

Social Media Marketing- The 10 Social Media Laws of Facebook

admin — Mon, 19 Jul 2010 02:25:23 +0000

Where have YOU been?

Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.

It is called “Facebook” and over 175 million people are active on this site.

Ok- I know that you may be asking,” A LAW about facebook?” Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of social media and the internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.

It is the same for Facebook.

Lets cover them briefly:

1) The Law of Visibility on Facebook.

You MUST be visible on facebook of you are going to get your message out. You must spend time on facebook and get to know people. You must put yourself together a “facebook blueprint” and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? All of these things put you in the ‘Visibility Zone” on facebook, and on the radar as far as people on facebook. Be SEEN and be THERE on a daily basis.

2) The Law of the Powerful Facebook Profile.

Why would people want to get to know you? One of the first things they check out is your facebook profile. What does it say- but better yet- what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it?

Powerful facebook profiles are NOT based on what is said in your profile- but what it DOES.

Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile- with no magnetism? Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.

3) The Law of the Facebook WALL.

You MUST use your Wall to market or message. many folks regard their Wall as a communication utility like email. It is not that. You already have a facebook email. The Wall is for you to BUILD- BRICK BY BRICK- MESSAGE BY MESSAGE- NOTE BY NOTE- VIDEO BY VIDEO- your Brand on Facebook. Every time something happens with you- it goes on your Wall. Don’t stare at the wall- CLIMB THE SUCKER and make your message the PEAK of the page- and keep yourself out there with the Wall. And answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on facebook. The Wall is simply a BILLBOARD of what you are doing and your friends are doing on Facebook. Use it often and wisely.

4) The Law of Your Facebook Network.

You are part of a local facebook network and you have access to that network to befriend them. I live in Birmingham Michigan, and the network i am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?

Click on “settings” and then click on “network.” You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to business down the road.

5) The Law of the Facebook Notifications.

This is an overlooked and rarely talked about utility. Notifications are part of your “facebook email system.” Go to “email” at the top of your Facebook profile page, and then click on “notifications.”This is list of who is thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience. Pay attention to the facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity on facebook. The notifications are GOLD and is a prospecting Vault of Leads. And make sure you stay CONNECTED to them.

6) The Law of Facebook Link Love.

The Link application on Facebook is a HOT commodity. It allows you to post a link that you like and then sends it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a LIVE link. Send out other people’s LINK and givem some LOVE. Do NOT just send out your own links. Let others do that. Find interesting links of others and send them out.

WHY? EXPOSURE for you. You will be given credit for the link. People LOVE link love. If you send out a LOT of other people’s links on facebook, they will start sending out YOUR links. Been there done that.

7) The Law of Facebook Groups.

Join groups. Join a LOT of Groups. Start your OWN groups. The join MORE groups. Why? Here are a few reasons: EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. INCREASE YOUR REACH.Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group — then on a profile page.

Duh. Build a list in your own group and then you can become an admin and email messages to them. Make them messages of VALUE and interest.

The Law of Facebook Events.

Attend events. Attend more Events. And then attend many MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 facebook events every week- to learn- and to network. Events can be found on the new Facebook page in the upper right under “Upcoming”-these are the events that are upcoming. There is one unique twist: You have birthdays under the “upcoming” tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. make them worth your while- learn and grow from them. BUT’always leave a RSVP message about attending or not- with an encouraging message. This will show your professionalism, and caring.

Event UP! This will do you well on facebook. Put the term “events” in the search box, and it will find every event that is going on in your network of friends. It is a GOLD MINE of new possibilties of business. Become a master of events!

9) The Law of Facebook Multimedia- Videos and Photos.

People LOVE photos and videos. They are the most looked at and watched pages on facebook. Make some videos and upload them. Upload some photographs. Not only will the be seen on your wall and the facebook news feed, but also will allow you to “tag” others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone- it shows up on THEIR wall. Not isn’t THAT cool? It is called EXPOSURE!

10) The Law of the Facebook NEWS FEED.

This is the big kahuna of Exposure on facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your brand in front and recognized. You also will be many times on the “featured” part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person’s message on the facebook news feed- it SHOWS UP in the news Feed. Be seen- and be seen often if you are trying to brand yourself on facebook.

Yes, you need to establish relationships, and build community. But if you are going to MARKET on facebook-then you need to at least get a guideline of what and how to do it. The 10 Social Media Laws of Facebook hopefully gave you some idea in your social media marketing. P>

blessings…doug firebaugh

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admin — Sun, 02 May 2010 17:33:02 +0000

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