Archive for the 'United Business Media' Category

May 9, 2010


Being an entrepreneur is challenging.

That’s an understatement. Ask anyone who successfully runs their own operation and they will probably tell you that it’s the most demanding, and the most rewarding undertaking of their life.

While many entrepreneurs recognize characteristics such as knowledge, passion, and perseverance as being prerequisites for success, many don’t take the time do define what success is, and how they will measure it. This results in unrealistic expectations, or worse, measuring their success against the successes of others.

Every year it’s estimated that over 60% of new businesses fail. With a staggering and eye-opening statistic such as this, one should seriously ponder the question, to be, or not to be an entrepreneur, when considering entrepreneurship as an employment option.

Often overlooked at the outset of entrepreneurial endeavors are the requirements for success, which can be viewed as “phases” of development.

While they may vary in accordance to endeavor or industry, the first, and perhaps most critical phase, is market research – which has one purpose: to help you thoroughly understand the market that you are attempting to achieve profits in.

Too often, would-be entrepreneurs make an emotional decision to take a product or service to the marketplace without evaluating its viability. It’s always a mistake. Once met with the daunting task of marketing and differentiation, they buckle under pressure, and eventually fold.

In order to find your place, and your success in any marketplace, you need to not only understand the history, conditions, trends, and status of your market, but your competitors. In doing so, you find your target audience (those who will most likely value and purchase your services or products), and your niche (a particular product or service that you’re distinctly able to provide).

It’s not uncommon for novice business owners and upstart entrepreneurs to be delusional about the novelty of their products or services. This type of delusion breeds false confidence which can hinder your progress, and is detrimental to the life your new business.

You may not know of competing entrepreneurs and businesses offering similar services and products, but your target audience does. So does the bank from which you may attempt to secure a loan. It’s almost a guarantee that you will not be given a loan if you say that you have “no competition.”

Even though market research, and the information uncovered while conducting it may be vital, so is the need for start-up capital. Businesses need money to go like cars need gas. Undercapitalization is cited as one of the top reasons for business failure by the United States Small Business Administration (SBA).

Once you’ve cleared the research and start-up capital hurdles, the management hurdle looms just as large. Properly managing the day-to-day operations of your business is just as consuming, and should be done by someone who has skill and experience in doing so.

Your market research enabled you to discover that there was a market for your products and services, your marketing plan will help you to get people to discover your products and services, and purchase them.

Many people (and business owners) allocate the lion’s share of their operational budget to marketing efforts. It makes sense: you get back what you put out, right? Not necessarily.

Marketing always comes down to perceived value and desired benefits.

The real value of what you have to offer – product or service – should not be incongruent between how good it really is, and how good you made it seem with your marketing efforts. If so, your success will be short-lived. Eventually, such practices will come back to haunt you because word of mouth is very powerful, and is still one of the most effective marketing strategies.

If you successfully clear the research, management, and marketing hurdles, you need to be very mindful of business laws and taxes. I always recommend consulting with to a established business and tax attorneys about this aspect of your business. It’s worth it and it pays for itself in the long run.

Finally, there are the other miscellaneous items that while small, loom very large in the grand scheme of your success and happiness as an entrepreneur. No sick, vacation, or holiday pay; no 401K; unstable monthly income; longer work hours (maybe 12 hours per day). And this is before considering common issues with vendors, clients, and employees. Let alone factoring in the impact on your personal relationships due to time constraints caused by the growing attention demands of your new business.

In the end, it really does come down to passion.

If you are passionate about whatever product or service you have to offer, and passionate about your belief that it solves problems, fulfills needs, or caters to desires, you can overcome many hurdles with limited resources.



Flipping Houses in 2009

Author: admin
February 12, 2010


Just a couple of years ago, if you are in the business of flipping houses, it would have been near impossible to find great properties that you can buy and sell off quickly. Flipping houses is not a new business model. Many investors and real estate brokers have been involved in flipping houses to make a quick profit. In brief, here is how it works.

In order for this business model to work, you must first find a property that you know you can sell off quickly at a profit. How do you do that? You can do so when you have your key metrics at your finger tips. The key metrics are: market value of the property, the asking price of the property, and the potential selling price of the property. Let’s take a look at each metric, and see how they come together to help you make the right decision.

1) The market value of the house.

Every house has a market value. The market value of a property is the dollar value of similar properties in the area. Not everybody knows the market value of a house. Sometimes, even the homeowners are not aware of the market value of their own homes. That’s because they are not in the real estate industry, and they do not follow property trends. You can easily ascertain the market value of a property by having a qualified valuer value the house. Even without a proper valuation, you should have a good idea of how much the house is worth.

2) Asking price of the property.

When times are good, demand for property is high. Therefore, the asking price during such times may even be higher than the actual valuation. That’s why it is difficult to find great deals while the economy is booming. It is not impossible though. It just takes more time and effort.

However, during a downturn, jobs are lost, and many homeowners may be forced to sell their properties at low prices just to meet their financial obligations. Now is the time to grab as many bargains as you possibly can.

Of course, as you acquire the properties, you should always keep in mind that since it’s the downturn, there may be a lack of buyers. If you really want to flip houses in 2009, then you must be confident of the third point.

3) The potential selling price of the property.

This is what separates the professionals from the amateurs. The professionals already have a ready pool of customers. They are likely to be in the real estate business longer than most people, and they have a wide network of contacts. When they buy a property, it’s very likely that they already know the potential selling price of the property. In other words, they have a few ready buyers in mind.

This helps to minimize risks. The pros are confident that they can flip the houses and make a quick profit. The amateurs may just buy, and hope to sell off quickly. When that doesn’t happen, they get stuck with the property, and run into cash flow problems.

If you are serious about flipping houses, be sure to learn as much as you can about this trade.



January 30, 2010


As a self-confessed football obsessive, I need to be able to access live broadcasts of the top games wherever I am. Sometimes it’s not always possible to find somewhere that shows the particular match I want to watch but thanks to technological advancements and www.watch-football.net I can now watch almost any match I wish through a live football stream.

With the help of the internet and some networking facilities, I am able to watch streaming live football via my computer in the office and my laptop should I be stuck in a hotel room somewhere. Being able to watch any one of a number of football matches being broadcast on a particular day is all well and good, but this article tries to explain how it’s done for the more inquisitive natures out there.

To understand how live football streams work, you first need to understand a little bit about networking. In its most simple form, networking is one computer exchanging data with another computer. To be really simplistic, there isn’t a lot of difference between this and mailing a letter.

The first computer addresses a piece of information to another computer and then sends it across the cable that connects computers to one another. The second computer checks the addresses of all of the messages coming by and reads only the messages addressed to it.

Live football stream is achieved with the help of streaming media you can download the streaming media at www.watch-football.net . This concept is not as foreign as it sounds and it simply acts like an ordinary television or a radio broadcast that streams live football matches. When you wish to view a certain live football stream, a programme called a “streaming media server” breaks up the desired file into pieces called “packets”.

These packets race across the Internet one at a time and get reassembled back into your computer the same way. Providing you have a fast internet connection and the server is not overloaded, the live football streams will begin playing instantly on your PC and the file size is generally small.

Unfortunately, like most good things, there is a drawback to using football streams to get your fix of live action. Since it is live and should be delivered just in time across the potentially unpredictable internet network, quality is sacrificed in order to enhance speed and performance. Even though the main use of streaming video is web delivery, this type is not suited for local presentations.

To view live football steams, your computer requires a special program, called a streaming media plug-in. These plug-in programs are generally free and can be downloaded from www.watch-football.net.

The difference between downloading video from the internet and watching a live football stream is that the user doesn’t need to wait for the entire media file to download before it can get viewed. While the quality may not be perfect, a live football stream appears to begin to play almost instantly.

It is possible to Watch Live Football Online on the internet.

http://www.watch-football.net